WORLDS FINEST MENSWEAR

BORN IN THE FEARLESS MOUNTAINS OF GENEVA, Y IS A SWISS-FRENCH LUXURY HOUSE RISING THE WORLD OF MENSWEAR ESSENTIALS TO THE 21ST CENTURY

Y INSPIRES A BOLD VOICE OF BREAKING STANDARDS WITH AN EXTRAVAGANT SLEEKNESS AT ITS CORE, SPEAKING ACROSS VOLUMES IN TAILORED PIECES AND KNITWEAR

EVERY PIECE AND TOUCH IS THE SYMBOL OF PURE FREEDOM, EXUDING THE ZENITH OF MASCULINE SOPHISTICATION

THE PIONEERING STORY
A NEW ERA OF FINE MENSWEAR

FOUNDED BY DANISH DESIGNER JESS PINARD, Y EXISTS TO DEFY THE LIMITS IN MENSWEAR RISING EVERY BENCHMARK TO NEW MODERN HEIGHTS

IT STARTED WITH AN OBSESSION FOR THE FREEDOM OF MODERN TAILORING IN A WORLD WHERE EVERY MAN HAS BEEN DESIGNED TO LOOK THE SAME. LIMITING FREEDOM, LACKING INSPIRATION

THIS GAVE BIRTH TO A WORLD OF MASTERING AND RESHAPING THE PURITY OF MEN'S ESSENTIALS EMBRACING A PHILOSOPHY THAT MENSWEAR IS AN INDIVIDUAL EXPRESSION RATHER THAN A CULT FOR PERSONALITY.

THE PIONEERING MATERIALS
JOURNEY TO PURE

BY SOPHISTICATELY CONSUMING BETTER WITH THE NEED FOR LESS, GLOBAL SUSTAINABILITY CAN BE TURNED AROUND

10% OF THE GLOBAL WASTE ORIGINATE FROM FASHION DUE TO LUXURY AND FAST-FASHION BRANDS DECISION OF USING POOR MATERIAL AND DESIGNING FOR SEASONS

Y USES THE ,01% OF 'DIAMONDFIBERS' THAT ARE EXCEPTIONALLY DIFFICULT TO SOURCE AND PRODUCE. THESE SOFT FIBERS ARE NOT ONLY A GRAND FEELING TO WEAR: THEY ARE THE WORLD'S MOST DURABLE FIBERS MADE TO LAST GENERATIONS

  • PURE ITALIAN CASHMERE

    100% MADE IN THE ITALIAN BIELLA MOUNTAINS
    RARE, SUSTAINABLE, ETHICAL


    PRODUCED AS THE NOBLEST TYPE OF CASHMERE IN THE WORLD, THIS FIBER IS CRAFTED BY OUR ITALIAN PARTNER IN THE BIELLA MOUNTAINS WITH ONLY A CERTAIN AMOUNT BEING PRODUCED PER YEAR

  • PURE ITALIAN SILK

    100% MADE IN THE ITALIAN LAKE COMO MOUNTAINS
    RARE, SUSTAINABLE, ETHICAL

    WE USE AN UNCONVENTIONAL SILK DOUBLE THE SOFT AND THICKNESS TO NORMAL SILK CRAFTED IN THE RENOWNED LAKE COMO, ITALY. THIS PRESTIGIOUS SILK IS NORMALLY USED ONLY IN HAUTE COUTURE

  • PURE ITALIAN CALFSKIN

    100% MADE IN THE MOUNTAINS OF FIRENZE
    PRECIOUS, SUSTAINABLE, ETHICAL

    WE WORK WITH TWO DIFFERENT OF THE FINEST TANNERIES IN ITALY, BOTH CERTIFIED BY THE LEATHER WORLD GROUP THAT COMPLY WITH REACH REGULATIONS.

  • PURE ITALIAN HORN

    100% MADE IN THE MOUNTAINS OF FIRENZE
    PRECIOUS, SUSTAINABLE, ETHICAL

    THE BUTTONS WE CRAFT ARE ENTIRELY NATURAL HORN, SOURCED BY OUR ITALIAN PARTNER WITH THE SAME HORN BEING USED IN HAUTE COUTURE PIECES.

THE PIONEERING CRAFTSMANSHIP
AMONG A FEW

EDITION Y PIECES WHISPERS SIMPLICITY FOR THE EYE, YET ARE ARCHITECTURAL PIECES THAT DEMAND COMPLEX HANDCRAFT MASTERED BY A FEW GLOBALLY, REQUIRING DECADES OF SAVOIR-FAIRE, EYE FOR PERFECTION, AND INNOVATION

EACH PIECE IS CRAFTED WITH OUR WORLD LEADING MASTERTAILOR WITH A HISTORY OF TAILORING PRESIDENTS AND GLOBAL CLIENTEL FOR THE BRAND ZEGNA, UNITING THE PURE ART OF MODERNITY AND SAVOIR-FAIRE.

100% HANDMADE IN THE ITALIAN MOUNTAINS NEAR LUGANO

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