AN OBSESSION FOR THE FREEDOM OF MODERN TAILORING IN A MENSWEAR WORLD DOMINATED BY OLD-CENTURY RULES WHERE EVERY MAN IS DESIGNED TO LOOK UNIFORMLY SAME

A LACK OF FREEDOM, A LIMIT OF INSPIRATION


THIS WAS THE WORLD THAT HAD PAIN DANISH FOUNDER JESS PINARD TO EMBARK ON A TWO-YEAR JOURNEY DARING THE CREATION OF A NEW ERA TAILORED JACKETS UNITING THE FREEDOM OF DESIGN WITH HIGH-PERFORMANCE COMFORT EMBRACING THE BEAUTY OF INDIVIDUALITY, OF EVERYDAY REINVENTING A WORLD THAT FOR DECADES HAS SLEPT

" Y IS A SYMBOL OF INSPIRATION TO EMPOWER THE GREATEST POSSIBILITIES OF MANKIND: ALWAYS STRIKING BEYOND LIMITS, RISING STANDARDS, AND DEFYING NORMS

JESS PINARD, FOUNDER & CREATIVE DIRECTOR

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