BORN IN THE MOUNTAINS OF GENEVA, EDITION Y IS A SWISS-FRENCH LUXURY HOUSE SHAPING MODERN MEN'S TAILORING. INSPIRED BY THE ALPINE ALLURE AND UNRIVALLED CRAFT OF HIGH JEWELLERY, EACH DESIGN IN THE CURATED COLLECTION IS CONSIDERED A TIMELESS PIECE OF ARTS.
FOUNDED IN 2021 BY DANISH DESIGNER JESS PINARD, THE MAISON DEFY THE CONVENTIONAL RULES THAT HAS LED AN ERA OF UNIMAGINATIVE AVERAGE, INTO HEIGHTENED EXPRESSIONS THAT PUSHES FOR EXCELLENCE.
THE HOUSE IS DESIGNED FOR INDIVIDUALS PUSHING FOR THE HIGHEST PEAKS IN EVERYTHING THEY DO, DEFYING THE MASS OF ORDINARY.