RAISON D'ETRE IS TO IGNITE PURITY. THE HOUSE PURSUES THIS THROUGH DEFINING A NEW GENERATION STANDARD OF MODERN ORIGINALITY IN EVERY EDGE, FROM THE INTRICATE DETAILS TO ETHICAL CONSIDERATIONS, CHOICE OF MATERIALS TO MASTERY OF CRAFTSMANSHIP, PERFECT PROPORTIONS TO THE UTMOST COMFORT, ELEGANCE IN ABSTRACT FORMS TO VIBRANT COLORS, EXCEPTIONAL SERVICE TO LONGEVITY, AND FROM METICULOUS CARE TO SUSTAINABILITY

IN A WORLD OF NOISE EDITION Y IS UNCOMPROMISED TOWARDS INTEGRITY PURSUED THROUGH VERTICALLY INTEGRATED PRACTISES ENSURING TRACEABLE RAW MATERIEL AND ELIMINATING MIDDLE RETAILERS. THIS ENSURES OUR PRINCIPLES WITH THE HIGHEST QUALITY STANDARD IN THE WORLD. Y ALSO DEDICATES 4% OF EACH SOLD JACKET TO HELPING CHILDREN IN UNDERPRIVILEGED COUNTRIES ACCESS EDUCATION.